WELCOME TO THE SENSMI EDGE
In This Issue:
- Sensmi Platform: Enhanced Performance and Innovation
- Sensmi at Digital Signage Summit Europe 2025
- New Distributor Partnerships Announced!
- Customer Engagement Success Story with Sensmi
Introducing the Sensmi Version 2.0 Platform: Unlock Next-Level Control and Insight for Digital Signage
Experience the power of the newly enhanced Sensmi platform, now featuring robust APIs for seamless third-party integration, advanced device management, precise dwell time analytics, and instant Telegram notifications. Gain greater control, deeper insights, and faster responsiveness than ever before.
Unlock the potential of our Premium and Pro Dashboards with customisable reporting and advanced analytics, empowering you to make smarter, faster decisions.
Upgrade to Sensmi V2 Today! Enjoy a faster, more stable, and feature-rich platform, complete with a growing Marketplace. Maximise your ROI – contact us now to begin your upgrade journey!
Sensmi to Showcase Innovation at Digital Signage Summit Europe 2025
Join Sensmi at the Digital Signage Summit Europe 2025 in Munich from May 21st to 23rd! We’re excited to support our partners and present our cutting-edge in-store data analytics and interactive digital signage solutions, designed to transform consumer insights into impactful strategies.
Our industry-leading technology empowers retailers to significantly boost customer engagement, optimise store performance, and maintain a competitive edge in the dynamic retail landscape.
Meet our Head of Technology, Wesley Johnston, at the event! Click here to schedule a meeting.
Distributor Showcase: Expanding Our Global Reach with New Partnerships
We are delighted to introduce our new distributor partners, who are instrumental in bringing Sensmi’s innovative solutions to retailers worldwide. Their expertise and dedication are key to our expanding reach and our mission to empower businesses with data-driven insights.
We are pleased to welcome Japan Material as our new partner and a prominent distributor in Japan. As trusted distributors of BrightSign, Bluefin, and Nexmosphere, their extensive expertise will foster impactful collaborations, integrating advanced data analytics with state-of-the-art technology to deliver more efficient and dynamic retail solutions. Together, we are committed to transforming customer engagement across various markets by elevating digital signage experiences.
We are also thrilled to partner with Digital Communication LLC (DigiComm) in Dubai, a respected distributor of BrightSign and Nexmosphere. This collaboration will combine advanced customer engagement tools with our powerful data analytics and cutting-edge digital signage solutions. Our joint efforts will revolutionise retail performance by delivering dynamic, actionable insights that enable brands to connect more effectively with their audiences in the region.
A warm welcome to Exertis AV Italy, our new partner and a leading distributor in Italy. As valued distributors of BrightSign and Nexmosphere, their expertise will enable powerful collaborations, merging advanced data analytics with cutting-edge technology to create more efficient and dynamic retail solutions. Together, we aim to revolutionise customer engagement across diverse markets by enhancing digital signage experiences.
Inside Sensmi: Johnnie Walker Blue Achieves High Customer Engagement
Johnnie Walker Blue successfully launched a high-impact pop-up activation to showcase its premium whisky range. This engaging experience allowed customers to learn about and sample various leading whisky labels within their brand portfolio. The client sought to understand which whisky types resonated most with their customer base, and here are the results:
By leveraging Sensmi-enabled Nexmosphere RFID technology to trigger dynamic on-screen content upon product interaction, alongside BlueZoo for measuring client traffic, we gained a comprehensive understanding of the Digital Customer Journey.
Sensmi’s Reporting Dashboard, integrated with BlueZoo people counters, provided detailed analytics on foot traffic, opportunities to see (OTS), convergence, and product engagement.
The client successfully measured key metrics for each product: Traffic, OTS, Convergence, and Interactions. Key trends observed include:
- Traffic: 19,296 unique visitors over 30 days (average of 642 per day).
- OTS (Opportunities to See): 15,952, indicating strong visibility of the activation area.
- Convergence (within 0.5m): 3,488, demonstrating an 18% effectiveness in attracting consumers to the interactive zone.
- Engagement: 716 individuals interacted with the products (over 21% of those who approached the activation).
- Product Interactions: 1,797 total interactions, averaging 2.5 products per engaged customer.
- Most Popular Product: Singleton lead with 29% of all interactions.
