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Beyond Raw Data: Instant Executive Intelligence with Sensmi AI

In physical retail, collecting interaction data from foot traffic to “Lift and Learn” product pick-ups, is only half the battle. The true challenge has always been translating thousands of raw telemetry events into clear, actionable executive decisions. Today, Sensmi is bridging that gap by embedding Sensmi AI directly into our cloud platform dashboard.

Best of all, this feature is available free on request until Q1 2027, giving all Sensmi platform users immediate access to advanced AI analytics.

With this integration, operators, brand managers and agency teams no longer need to spend hours exporting CSVs or wrestling with complex spreadsheets. High-level AI analysis is now fully built-in, customisable and accessible in just a few clicks.

Automated Intelligence Built into the Dashboard

The new Sensmi AI module allows users to configure and run tailored AI analysis reports directly inside the dashboard workspace. Whether you are reviewing a short-term pop-up or multi-store rollout, Sensmi AI adapts to your exact setup:

• Custom Campaign Configuration: Set up specific campaign parameters, brand/client details (such as temporary activations) and location dates directly within the interface.
• Audience-Tailored Reporting: Select target personas from Marketing Directors to Operations Leads and the AI will automatically reframe its insights and tone for that specific stakeholder.
• Target Focus Areas: Direct the AI to analyse specific operational priorities, including merchandising, store placement, product performance, and customer engagement.
• Flexible Time Windows: Run rapid-fire evaluations using built-in date presets (“Last 7 days”, “Last 30 days”) or evaluate specific activation windows effortlessly.

Instant Insights and Automated Problem Solving

Sensmi AI doesn’t just synthesise success; it actively acts as an automated system auditor.

When analysing a live campaign, such as a multi-store product launch, the platform breaks down top findings in seconds:

1. Share of Voice and Interaction Highlights: Automatically identify winning SKUs (e.g. mapping top product pick-ups and market dominance).
2. Funnel and Conversion Tracking: Measure top-of-funnel reach like Opportunities to See (OTS) against actual zone convergence rates to see how effectively displays draw physical footfall.
3. Automated Anomaly and Outage Detection: If a hardware sensor, gateway, or network connection fails at a specific location, Sensmi AI immediately flags the data gap. It alerts operators to potential hardware outages or unusual pick-up spikes caused by store staff repositioning stock.

One-Click Executive Reporting

Once the AI completes its analysis, users can engage directly with an interactive Sensmi AI Chat assistant right on the screen to ask follow-up questions or refine recommendations.

When you are ready to share findings with clients or executives, the dashboard provides instant options to Save, Export CSV or Export PDF delivering a polished, executive-ready report complete with key metrics, funnel attrition insights, and actionable next steps in seconds.

By bringing native AI directly into the Sensmi platform, we are giving brands and retailers more than just a tool – we are delivering an automated analyst built for the physical shelf.