INTRODUCING THE SENSMI NEWSLETTER
In This Issue:
- Partnerships in Focus: Discover how our latest collaboration with Nexmosphere and BrightSign redefines interactivity in retail environments. Learn about our shared vision for the future of digital engagement and how we’re making it a reality.
- Tech Innovations: Get a sneak peek at the cutting-edge technologies we’re integrating into our solutions, from advanced customer engagement tools to our Platform updates and Gateway improvements.
- Customer Spotlight: How our customers are utilising Sensmi in each of their own industries from Sensmi in the mobile retail environments, fast moving consumer goods as well as convenience offerings.
Thank you for being a valued part of the Sensmi community. We’re excited to continue this journey with you, pushing the boundaries of what’s possible in retail.
Partnerships in Focus
Empowering Partnerships: How Our Partners Are Driving Success
Nexmosphere
Transforms Digital Displays into Engaging Experiences
Nexmosphere’s sensors and controls transform digital signage into interactive experiences, making retail environments more engaging and memorable. Their collaboration with Sensmi enhances digital signage by integrating advanced sensing technologies, enabling real-time data collection to optimise operations and boost sales strategies.
Nexmosphere has recently released five new demo kits which showcase their offering and can be purchased from Nexmosphere.
The demo kits consist of:
These Nexmosphere demo kits and Sensmi Gateways (non BrightSign clients) can be purchased from [email protected]
Besides the BrightSign demo presentations for each Nexmosphere demo kit, Sensmi is offering a three-month demo license to visualise the data analytics for each demo kit.
Click this link to receive your free “Sensmi Trial.”
BrightSign
The global leaders in the Digital Signage industry
BrightSign has significantly advanced digital signage technology, particularly through its partnership with Sensmi, which combines sensory technology and analytics with their media players to gather crucial in-store data.
The latest plugin update improves stability, security, and performance, whiled adding features compatible with the newest hardware and software (BA Connected 1.42.1). This update also simplifies installation, making it easier to deploy across all Nexmosphere demo kits.
To get the BrightSign Manual and BrightSign Sensmi plugin, click here.
Our Sensmi Gateway can be purchased directly from Nexmosphere at [email protected]
Contact [email protected] to activate your “Sensmi Trial.”
Tech Innovations: What’s New at Sensmi?
Platform Updates
We’re pleased to reveal several new updates to our platform, designed to enhance functionality and user experience. First, we’ve introduced a dedicated alarms page, providing a centralised location for users to manage and respond to alerts more efficiently.
To improve security and control, we’ve implemented a hierarchy view for user-level access, allowing for granular control and visibility based on user roles.
In line with enhancing security, we’ve also added multiple 2FA options, including Google Authenticator, SMS, and Email, giving users more flexibility in securing their accounts.
Additionally, we’ve rolled out new templates which include:
- LiDAR shelving analytics
- Shelf placement optimisation
- Enhanced analytics dashboard
- Customisable reporting
To find out more on our Platform Updates contact [email protected]
Gateway Improvements
Our Q3 2024 Gateway firmware update, version 1.3.6, will enable switching between standard, X-Eye, LiDAR, and Weight sensor modes.
The standard mode for the Sensmi Gateway offers efficient data collection, device management, and real-time data processing for digital signage and retail analytics. It ensures secure connectivity, supports remote monitoring, and allows easy updates, making it ideal for retail management.
The new modes provide additional functionality and control.
The Gateway will also support two-way communication from the Sensmi portal for maintenance tasks like rebooting and mode changes. Additionally, the USB interface will be updated to fully align with Nexmosphere controllers.
All CMSs will recognise the Gateway as a Nexmosphere device without needing software changes.
Customer Spotlight: How Are Our Customers Using Sensmi?
Sensmi’s Innovations in the Mobile Industry
Our Systems Integration Partner works closely with leading Mobile Operators to understand customer flow within their retail stores. By utilising Sensmi and strategically placed Nexmosphere sensors and other analytics tools, they are able to measure customer flow and product engagement.
These analytics allow them to resource their store with consultants relevant to the services required at various times of the month, as well as any engagement shown of displayed handsets. This data is used to advertise their Top 10 handsets for the next month, across their network.
It provides “live” feedback regarding interest in-store, creating their unique customer store profiles, enhancing stock shaping and providing cost savings throughout their business.
Van der Valk
Sensmi assisted Van der Valk, a hotel and restaurant group, by integrating a new concept in their hotels, called the Van der Valk Shop, to measure traffic flow. It is a small boutique shop in the hotel where you can buy both local goods as well as standard hotel items.
To help the client understand the traffic flow in this area, we utilised Sensmi along with a basic Nexmosphere sensor (XY-240). This allowed us to track the number of clients passing by the shop, as well as those who approached the products and potentially made purchases.
Since these shops are usually located near the hotel entrance, we expanded the project by incorporating a Nexmosphere LiDAR sensor to monitor the number of clients entering and exiting the hotel store.
This data proved invaluable for the client in making informed decisions regarding staffing based on entrance traffic patterns. Additionally, the client could leverage this information to charge suppliers for advertising based on the foot traffic near their signage screens.
